Sunday, October 2, 2011

Day 2: The Haves and the Have Nots

As I talked about yesterday, finding your vision is key to beginning your creative venture in planning your event. To find your vision, you have to assess what you must have, what you want, and how you want your event to feel. It's like looking for the big picture of the event.

The Must Haves:
When I asked a few more questions, my client expressed how she was desiring the business dinner to be good food, casual atmosphere, and reasonable in price. She didn't want anything too complicated for people to assemble, but rather easy "pick up and go food", yet still enough to be dinner. Easy enough to stand around and mingle while you eat some great food and visit with business associates.

The Wants:
At first, she was just thinking of getting it catered. However, many times, once you add in the cost of food, the fees to deliver and set up, usage of their plates, napkins, cups, it ends up being much more expensive. And, the other thing, is that caterers don't always design a tablescape or an atmosphere, they just deliver the food. My client wanted a dinner that would taste great, but would also "wow" with it's presentation.

The Feeling:
There were a few things that my client said she really wanted the business dinner to feel like. She wanted it to be nice and she wanted the table to be pretty. She wanted it to feel comfortable. She wanted her associates to walk away from dinner feeling appreciated.

Now, I had the vision, and was able to begin creating.

No comments:

Post a Comment